MEREDITH PARRISH
DESIGN | STRATEGY | DIRECTION
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Type Science

Type Science

Scope. This case study is focused on a deeper understanding of typography through research on the science behind the forms and letters and the way they are designed, interpreted, and viewed. Strategy. Initial research includes the history of form: /serif, slab, sans, script, mono, handwritten/, the anatomy of these forms, their origin, and the scientific…

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McCluskey

Scope. This case study seeks to analyze the communication methods the University of Utah used to rebuild campus-wide trust and convey that safety is a top priority after the murder of Lauren McCluskey. Other institutions will ideally use this research to evaluate the strengths and weaknesses of their safety crisis communication. Background. On Oct. 22,…

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Public Perception Strategy

Background. The way the public perceives The Grand America Hotel is affected by the messaging architecture delivered in response to online reviews. A great deal of thought and effort has gone into responses in the past and a strategy report that will help guide the response to reviews in the future was needed. A current…

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