MEREDITH PARRISH
DESIGN | STRATEGY | DIRECTION
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Sobe Eats

Sobe Eats

Background. The Sobe Eats Integrated Marketing and Communications Plan (IMC Plan) describes a new, holistic approach to its marketing and communication strategy. The Plan serves as a guide to garner loyalty among Sobe Eats’ customers and build lasting relationships with Social Media Collaborators and fellow food trucks. Secondarily, implementing this plan helps build internal culture…

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Hallway Sports

Role Design + Direction Client Hallway Sports Scope Brand Identity, Package Design Website playhallway.com Background. This pickleball sports company represents sophistication, strength, and action. Hallway sports approached me with a desire to provide their market with pickleball products that out-perform their competition and appeal to their target audience. Strategy. To help Hallway tell their story,…

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