This theme was my focus and inspiration in designing the event signage throughout while also telling the Fortinet brand story. The majority of my signage was used for wayfinding and information. Simultaneously, the rest was installed to brand these three floors to Fortinet and make it look like it was a Fortinet event space, rather than Cosmopolitan’s.
I started by creating a detailed map for each floor which helped me understand the attendee experience and view it through the lens of someone needing to know how to get from point A to point B in as little time as possible.
The key to this project being efficient was communication. We worked with vendors from across the country to print and install each graphic. Therefore, the files for each piece of signage were set up and organized to be easy for any printer to understand and decipher based on the map I designed along with its legend.
- Fortinet President’s Club (link to project)
- Fortinet Accelerate 2019 Concepting
- Fortinet Accelerate 2020 Production Design