MEREDITH PARRISH
DESIGN | STRATEGY | DIRECTION
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Portraits

Accelerate 2018

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Role
Designer
Client
Fortinet
Scope
Event Design
Website

Background.

Each year, Fortinet holds a conference in locations worldwide for their employees to attend training, seminars, workshops, and keynotes from the company and industry leaders at Accelerate. Fortinet's annual conference of 2018 was held in Las Vegas, Nevada, at the Cosmopolitan with the theme of “Strength in Numbers.”

Strategy.

This theme was my focus and inspiration in designing the event signage throughout while also telling the Fortinet brand story. The majority of my signage was used for wayfinding and information. Simultaneously, the rest was installed to brand these three floors to Fortinet and make it look like it was a Fortinet event space, rather than Cosmopolitan’s.

 

I started by creating a detailed map for each floor which helped me understand the attendee experience and view it through the lens of someone needing to know how to get from point A to point B in as little time as possible.

 

The key to this project being efficient was communication. We worked with vendors from across the country to print and install each graphic. Therefore, the files for each piece of signage were set up and organized to be easy for any printer to understand and decipher based on the map I designed along with its legend. 

Result.

Upon arriving onsite, each person involved with the installation had a map and installation guide that I directed and designed for the event. This preparation made the install work seamlessly and efficiently per my direction and on-site guidance. The event was a huge success that allowed me to work on other events for the Fortinet brand:
  • Fortinet President’s Club (link to project)
  • Fortinet Accelerate 2019 Concepting
  • Fortinet Accelerate 2020 Production Design 
Overall, this event spanned three floors of the Cosmopolitan's event space resulting in:
400
Event Signs
60
Large Scale Event Graphics
2000
Attendees