Design
Fortinet President’s Club
Fortinet celebrates its top sales performers once a year with an all-expense-paid trip for them and their family, The President's Club. In 2018, they held the event in Victoria, B.C., at the Fairmont Empress Hotel.
Strategy.
Due to the luxury of the events' location, along with the prestige of being a part of the President's Club, close attention to detail was placed on the collateral produced for the event. Using a blind emboss on the cover, with Neenah Classic Crest paper, silver metallic ink, and a red foil, all aiming to elevate the Fortinet brand while providing an exclusive and one-of-a-kind experience for each employee and their families.
The Fairmont Empress was recognized as one of the Top 21 Iconic Hotels in the World by National Geographic Traveler magazine. The Empress overlooks the city's sparkling Inner Harbour and is known as Canada's Castle on the Coast.
