Role
Design + Direction
Client
Hallway Sports
Scope
Brand Identity, Package Design
Website
Identity
Hallway Sports
Background.
This pickleball sports company represents sophistication, strength, and action. Hallway sports approached me with a desire to provide their market with pickleball products that out-perform their competition and appeal to their target audience.
Strategy.
To help Hallway tell their story, I designed and developed a branding package that was sleek yet strong. I created a logomark using movement along with sans-serif typography in the wordmark and I used solid and bold colors for the packaging in conjunction with diagonal line work to represent movement and growth.
Result.
My development and creation of their brand helped Hallway tell their story to their customers throughout their different lines of product, packaging, brand touchpoints in the storefront and online, and digital advertising.
