MEREDITH PARRISH
DESIGN | STRATEGY | DIRECTION
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Design

Offset

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Each year the Utah State University Caine School of the Arts produces a Bachelor of Fine Arts (BFA) Show for its graduating seniors.

This show is curated with works from each student accumulated over the past four years in their Graphic Design career with the Caine School of the Arts. Each student has the opportunity to pitch their concept or idea to the graduating class and faculty for a chance to design the overall concept and theme for the show.

Strategy.

I based my pitch and on the idea of “Offset.” This ended up being voted as the theme that each student then used as a base to develop a concept pitch for the show brand. Offset is a term used commonly in printing to describe technology using plates, usually made from aluminum, which are used to transfer an image onto a rubber "blanket,” and then rolling that image onto a sheet of paper. It's called offset because the ink is not transferred directly onto the paper.

Result.

The story of where each student had started and where they were now resonated with this transfer process. I chose to conceptualize this theme with a visual “offset” in the design’s graphic nature. Using an exuberant amount of layers, drop shadows, lines, and cutouts, the result was a theme design that was visually coming off the paper. Points of interest that I conceived for the show design included a three-dimensional poster that the viewer could walk through, around, and see from different points of view and perspectives. This concept was voted into the top 3 themes for the final design.