With a firm understanding of visual rhetoric and the principles that affect persuasion, decision-making, and brand awareness, and after having conducted research and prepared recommendations, I developed a visual identity branding suite for ProImage Sports that matches my analysis and recommendations for a brand strategy; developed from my recommendation report.
The Pro Image Sports Brand Platform is both an end and a beginning. It is the end of a collaborative process of research, analysis, creativity, and design. However, it is the beginning of a new direction for Pro Image Sports, which is more focused, informed, and strategic. A legacy of creativity and passion has defined Pro Image Sports, but critical improvements in the brand will strengthen its connection with customers and franchisees and win new franchisees looking for the exciting career experiences only Pro Image Sports can offer.
In creating and designing the Pro Image Sports Visual Identity Guide, I started with research and strategy to develop their:
- Objectives for Brand Strategy and Design
- Visual Guiding Attributes
- Target Audience + Persona
I placed a strong emphasis on the brand by developing the Pro Image Sports:
- Character Persona
- and Attributes.
Also, I developed and created the Pro Image Sports brand guidance on logo usage, core colors, typography, and photography. The final objective that I achieved with this brand work was a Social Media Guidelines booklet. This booklet included Pro Image Sports’ Social Media:
- Organic Audience
- Areas of Expertise
- Photography Guidelines
- and Caption Guidelines.