The Sobe Eats Integrated Marketing and Communications Plan (IMC Plan) describes a new, holistic approach to its marketing and communication strategy. The Plan serves as a guide to garner loyalty among Sobe Eats’ customers and build lasting relationships with Social Media Collaborators and fellow food trucks.
Secondarily, implementing this plan helps build internal culture and pride by fostering engagement among all those involved with Sobe Eats: staff, collaborators, and partners.
I wrote the second part of this plan with a focus on the Target Market Analysis and Consumer Profiles with the following sections:
- Market Segmentation
- Target Market Demographics, Psychographics, Geographics, and Behavioristics
- Consumer-Focused Survey
- Market Segmentation of Consumer Groups
- Market Segmentation of Business to Business
- Business to Business Consumer Profiles
Part 3 | 4 | 5.
The third part provides Sobe Eats with Objectives, Strategies, and Tactics, along with a Schedule and Budget.
Part four includes the tools and resources Sobe Eats needs to achieve and measure its goals with an Evaluation Plan and Ethics Assessment.
The final part of this plan included a collaborator Toolkit that Sobe Eats uses for its social media collaborator program. This toolkit allows Sobe Eats to communicate with each collaborator and align the outcome desired for both parties.