Case Study
Type Science
This case study is focused on a deeper understanding of typography through research on the science behind the forms and letters and the way they are designed, interpreted, and viewed.
Strategy.
- Initial research includes the history of form: /serif, slab, sans, script, mono, handwritten/, the anatomy of these forms, their origin, and the scientific theory behind each form.
- Specific typefaces are broken down, analyzed, and tested for credibility vs readability. These may or may not include: /Univers, Helvetica, Caslon, Baskerville, Garmond, Futura, Bodoni.
- Existing case studies with: NASA, Design Observer, National Highway Traffic Safety Administration, Federal Motor Vehicle Safety/ will be examined and thoroughly reviewed.
These three categories each include a supporting article that outlines and defines my research and findings.
Result.
A final conclusion/articulated inquiry was completed. This conclusion is sought to reduce the ambiguity of typography according to the 6 common styles and give a better understanding of what makes the typefaces within these styles good or bad.
