Treasured elegance. Cherished as a peaceful sanctuary on the edge of San Diego’s Gaslamp Quarter, where you can enjoy a world-class combination of friendliness, comfort, and unique heritage elegance. Custom built in 1970 as a peerlessly chic recreation of France’s legendary Palace of Versailles, The Westgate Hotel prides itself on the distinctively European ambiance conjured by their French antiques, Flemish French tapestries, Baccarat crystal chandeliers, exquisite Persian carpets, and heartfelt hospitality.
Design / Identity
The Westgate Hotel
Role
Designer, Manager
Website
Background.
As the sole Graphic Designer for this property, I have the unique opportunity to oversee, manage, design, and direct The Westgate Hotel brand.
Scope.
My responsibilities and projects span the Hotel’s website, paid digital advertising, social media, email, print advertising, and on-property print collateral. I also manage and direct:
- Photoshoots
- Brand Strategy
- Creative Campaigns
- Creative Coordinator
- Independent Creative Contractors
Result.
Lines of business that I support through marketing and design include:
- The Westgate Hotel
- Veranda Restaurant
- Lobby Lounge
- Plaza Bar
- AquaVie Spa
- Catering & Conventions
- Sales
- Holidays & Events
Featured Project
The 2021 Summer Lifestyle Photoshoot featured The Westgate Hotel Rooms, Veranda Restaurant, AquaVie, and Rooftop Pool. I worked directly with the photographer, Robert Benson, and Stylist, Laurel Evans Smith, as the Art Director for Models, Styling, and Shotlist.
